Mims Davies MP and Minister for the Department for Work and Pensions along with her Ministerial colleagues have been looking to make a genuine difference to people’s lives who are being encouraged to join the adult social care workforce through a government recruitment campaign that has relaunched.
The ‘Made with Care’ campaign is returning for a fourth year, with advertising promoting the wide range of opportunities available to people across England build a career in adult social care and help people live happy, healthy, fulfilling lives.
People can find everything they need to research a career in adult social care and, crucially, search and apply for adult social care jobs near them – with support to perfect their CV and advice on interviews here.
Mims Davies MP said:
"Along with my Ministerial colleagues, I have been working hard to increase and develop the adult social care workforce, particularly in Mid Sussex where I have been engaging locally on this with a number of care providers who attended the Job Fairs.
I am very pleased about the announcement that running until the end of March 2024, campaign advertising will appear to millions across on demand platforms such as ITVX, Sky Go and Channel 4; radio and digital audio channels, such as Spotify; and social media and digital channels, like Facebook and Instagram, to direct job seekers to www.adultsocialcare.co.uk.
This year’s key campaign builds on the success of last year, which saw over 244,000 candidates search for a social care job on the website after seeing the campaign.The vital campaign aims to show the amazing work that care workers do, celebrate the way they empower the people they care for and shine a light on the emotional rewards of the role, to inspire more people to consider a career in adult social care.”
Minister for Care Helen Whately said:
“Our care system depends on dedicated care workers who make a difference to the lives of so many people in need of support. This campaign helps build that vital workforce.
“I encourage anyone considering the next step in their career, whether just starting out or thinking of their next move, to go online and explore the wide range of opportunities in the care sector.”